Business Intelligence

Business Intelligence Challenges

There has always been a critical need to understand how strategic decisions affect business performance. Key Performance Indicators (KPIs) provide useful metrics to both management and operations on the progress of company initiatives. But how can your organization wade through the daunting amounts of data across your various business units? A data warehouse system can consolidate this information, but how can one see the full picture in a single system? In other words, how can we make the business truly intelligent? The answer lies in the two facets of Business Intelligence, reporting and analytics.

The Surfliner Approach

At Surfliner, we believe in a two-pronged approach to Business Intelligence:

Powerful Reporting

A reporting environment can provide your business with KPIs in a simple, easy to understand format while consolidating key areas of the business into a unified system. This same system can provide daily scheduled reporting, canned reports and numerous tools that allow power users the ability to respond to ad-hoc requirements from business users and partners. In addition, data warehousing systems can be designed to allow business insight at any point along the warehousing lifecyle, from the source data to the db or presentation layer and all points in-between. This system, and its underlying analysis and data mining, are key to a full understanding of your company's performance. True Business Intelligence meets the demand for reporting - not just as a day-to-day tactical tool, but also as a complete knowledge base to help measure past performance and provide guidance for future strategic decisions.

Enhanced Analytics

Of course, Business Intelligence does not end with reporting itself. While reporting can offer insight to business and team performance, analytics and ad-hoc capabilities, more enhanced analytics can help lift businesses to another level; forecasting, predictive modeling, time-series analysis, user analytics - the list is endless. Surfliner Services can help define a roadmap for business teams to gather data in a platform that allows users quick and easy access. Whether users need to integrate into your existing data pipeline, access data marts, analyze log or web server data, leverage cloud technologies or build an internal distributed system for analytics using a system like Hadoop, Surfliner can be valuable in architecting and implementing the most viable solution for your company.

Our focus is to work closely with our clients to understand their specific informational needs and to then implement the right solutions to fit those needs. In addition, we focus on passing our knowledge to our clients helping to build a stronger internal resource skill set.

Learn More

To find out more about how Surfliner can help with your business intelligence and reporting needs, email us at info@surflinerservices.com. Or, to read more about our solutions, navigate here: